воскресенье, 4 марта 2012 г.

Porsche dealers want more marketing muscle.

Byline: Greg Bowens

Ken Schnitzer, owner of Park Place Porsche in Dallas, is a Porsche Board of Regents member, and he is optimistic these days.

Porsche's U.S. car sales jumped 37.2 percent in 2005. But Porsche's SUV, the Cayenne, saw sales plummet 24.9 percent in 2005. The Cayenne's poor performance limited total Porsche car and truck sales growth to just 1.5 percent in 2005.

When dealers are selling cars, they make money. They are happy. Schnitzer says that despite the Cayenne's poor showing, Porsche dealers are happy.

Porsche does not have a dealer council. Instead, it has the Porsche Board of Regents consisting of dealers and company executives, as one member put it, "to keep everyone equal.'' The members serve two-year terms.

Schnitzer spoke with …

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